Soulfecta presents
JADALAREIGN, Niara Sterling, merlin bobb, Shawn Dubb, DJ MKL
Dead Letter No. 963 Grand St, Brooklyn, NY 11249 · Map
This night happened — Fri 28 Nov 2025
Press play
Who was billed5 artists
In the order the promoter listed them.
Set times were not published.
the pairs that have met
8 of the 10 pairings on this bill were first meetings.
- JADALAREIGN and Shawn Dub — 3 shared bills before that night, first on Sat 31 May 2025.
- DJ MKL and Shawn Dub — 1 shared bill before that night, first on Fri 28 Nov 2025.
Who they are
- Techno on 4, Jungle on 3, House on 3 and Drum n Bass on 2. styles on their catalogued releasesReleased on HAUS of ALTR (3) and Sorry Records (1). labels on their catalogued releases
Recently at BASEMENT, Green Room NYC, Nowadays · often with Mike Servito, Ash Lauryn, Donis, none of them here that night
“In the span of her journey, Niara has become an integral thread in the renaissance of music, community, style, and expression in New York.”
their own biography
the whole biography
In the span of her journey, Niara has become an integral thread in the renaissance of music, community, style, and expression in New York. Originally from Virginia, Niara's roots have heavily influenced her developing sound - from an array of massive basslines, melodic patterns, and throbbing kicks summed up in a soulful pulse. In New York, she's occupied spaces like Brooklyn Mirage, Good Room, House of Yes, Jupiter Disco, Le Bain, and Public Records spinning subgenres of House and Soul music. She's been proud to have shared decks with artists she admires such as Aluna, Easy Mo Bee, Full Crate, DJ Spinna, Rich Medina and more. Her gift has granted her access to the world, performing at festivals like Tropíco in Mexico or touring with Talib Kweli around the country and Switzerland. Niara has also toured for brands like Burberry and has DJ'd for other artists like Ari Lennox, Alxndr London, Masego, and Mosey Sumney. In 2020, Niara was featured in Essence magazine as a "spin doctor you need to know and cannot afford to be clueless about." In 2021, Niara made her second appearance on national TV on the OWN network. She performed original music for a tv special called Vital Voices of 2021, hosted by Oprah Winfrey. With many other notches on her belt, Niara is most proud of her evolving sound as she blossoms into her ideal producer. Her new residency NICHE is where you can trust her to experiment in her purest form. Expect her rhythmic selections to be submerged, vast, lush, and sometimes otherworldly.Recently at Xanadu, 99 Scott Ave, Elsewhere · often with Meedy, Cosmo, pizzi, none of them here that night
Recently at Good Room · often with Antonio Ocasio, Kim Lightfoot, Human Head Records, none of them here that night
“Merlin Bobb - DJ Bio “The House Music Pioneer” Merlin Bobb, a Brooklyn native and renowned DJ, is widely credited as a pioneer of the house music scene.”
their own biography
the whole biography
Merlin Bobb - DJ Bio “The House Music Pioneer” Merlin Bobb, a Brooklyn native and renowned DJ, is widely credited as a pioneer of the house music scene. His success in the industry has recently earned him recognition from Boiler Room, who invited him to perform his first live DJ set in 2022. Merlin landed his first mix show on WBLS and quickly became a favorite among dance music fans. Over the years, he experimented with different techniques and musical styles, pushing the boundaries of what was possible with DJ-ing. This signaled the start of a long and illustrious career in the entertainment industry. Merlin's influence extended far beyond the DJ booth. As an executive at major music recording labels like Atlantic and Elektra Records, he was instrumental in introducing the burgeoning house music scene to a wider audience. He also signed and hired prominent dance music DJs and producers like Frankie Knuckles, Timmy Regisford, Roger Sanchez, Kerri Chandler, David Morales, Louie Vega, Tony Humphries, and Pete Tong to sign artist, produce remixes and help spread the house music sound. Merlin co-founded Club Shelter, a legendary nightclub that quickly became the epicenter of NYC's house and dance music scene. The Shelter brand and culture it sustained continue to reverberate around the world's house music scene to this day. Merlin has recently returned to DJ-ing, much to the delight of his fans, and continues to be an influential figure in the world of house music.Contemporary R&B on 25, House on 7, RnB/Swing on 11 and Pop Rap on 6. styles on their catalogued releasesRecently at Bar Society, 3 Dollar Bill, 99 Scott Ave · often with Franke Estevez, DJ Spinna, Timmy Regisford, none of them here that night
“Shawn Dub is a seasoned DJ and collector with deep crates.”
their own biography
the whole biography
Shawn Dub is a seasoned DJ and collector with deep crates. Hailing from Long Beach, California, He moved to NYC a few years ago after a stint in the Bay Area where he was a vital member of the underground scene. Today he resides in Brooklyn, and actively spins around the city as part of I Love Vinyl, a crew which also includes other notorious diggers like Amir Abdullah , DJ Scribe,OP! & Jon Oliver.Deep House on 1, Disco on 1, House on 1 and Boom Bap on 1. styles on their catalogued releasesReleased on Avatar (1), Cedar Room Party Music (1) and The Mixtape Club (1). labels on their catalogued releasesRecently at Mansions, Moondog Hifi, public records · often with Kels, Ali Berger, Paul Nickerson, none of them here that night
names these artists often play with — not that night
- Donis8 with JADALAREIGN and 2 with Niara Sterling
- Timmy Regisford4 with merlin bobb and 2 with Shawn Dub
- Kels21 with Shawn Dub
- Meedy11 with Niara Sterling
- Mike Servito11 with JADALAREIGN
- pizzi10 with Niara Sterling
- Ash Lauryn7 with JADALAREIGN
- Omer Mil6 with JADALAREIGN
Sound
how this compares
- Median final count, Fridays at Dead Letter No. 975
- Middle half finished between47 and 122
- Past Fridays at this venue counted107
The room
Dead Letter No. 9 — 366 events and 816 distinct artists since Oct 2023.
Holds about 150.
Who put it on
Samir Hall — 10 events and 37 artists since Sep 2024.