Effy
H0L01090 Wyckoff Ave, Queens, NY 11385 · Map
Fri 23 Oct 2026 · 10pm → 4am Sat · 6 hours
21+ · H0L0 NYC and MeanRed Productions ·
Press play
Who’s playing5 artists
In the order the promoter lists them.
Set times not published.
Good to know
- “Not slowing down her productions, she followed up her high-energy, percussive and atmospheric EP The Highest Level with an explosive set at the 12,000-capacity Boiler Room Sydney.”
DM @builtbymeanred for group rates and more information
Sophie “Effy” Cooper has quickly become one of the most compelling new voices in UK club music. As a producer, DJ, radio host, and label founder from the North West of England, she has already released four EPs, a string of acclaimed club singles, and sold out multiple headline tours across Europe, Australia, and North America since her 2020 debut.
Raised near Blackpool, as a teenager she found a love for DJing at house parties, influenced by the high-energy styles of The Prodigy and The Chemical Brothers. Spending late nights looping tracks and drum sections to make new arrangements, she was inspired by breakthrough female producers like Maya Jane Coles to create her own sound and her 2020 debut single, “Fluffy Clouds,” premiered via Mixmag and featured by BBC Introducing Dance, quickly led to a radio residency at London’s Rinse FM. Exploring styles between breaks, electro and UK bass, her rapid rise as a producer of club-ready hits brought on sets at iconic venues and parties like Fabric, Parklife, The Warehouse Project and Amnesia Ibiza, as well as support sets for Helena Hauff and Honey Dijon.
Her acclaimed 2022 debut EP, Not What It Seems, featured in DJ Mag, Notion and Metal, led to her first international tours in Australia and Japan alongside a non-stop club run across Europe. Not slowing down her productions, she followed up her high-energy, percussive and atmospheric EP The Highest Level with an explosive set at the 12,000-capacity Boiler Room Sydney. Showcasing a tracklist almost entirely made from Effy originals, including the as-yet unreleased anthem “iluv” in collaboration with Mall Grab, the online set shot to prominence as one of the year’s best.
“iluv” became the first release under the newly-launched Fragrance Recordings, and by the time of its Valentine’s Day release was already a celebrated dance anthem. The label, founded together by partners Effy and Mall Grab, now hosts their releases alongside emerging artists from across the world. In 2025, Fragrance released Effy’s latest EP, The Syndicate, a three-track homage to coming of age in Blackpool and the North West. Paying tribute to one of the UK’s most iconic superclubs, the record spans from the nostalgia of 2011 EDM to the in-your-face modern bass that has become an Effy signature.
from the promoter’s listing on Resident Advisor
Who they are
“https://effy.bandcamp.com/”
their own biography
Their RA profile lists Virgin Records and Hotflush Recordings.Recently at Knockdown Center, Elsewhere, Superior Ingredients · often with Mall Grab, Ana B, DJ Heartstring, none of them here on Friday
“Meagan Rodriguez is QRTR, a musician, DJ, and film composer flourishing within modern electronic music, recognized as a top rising indie artist.”
their own biography
the whole biography
Meagan Rodriguez is QRTR, a musician, DJ, and film composer flourishing within modern electronic music, recognized as a top rising indie artist. Building music of conceptual depth, the tonality of QRTR’s productions pull from various ethos: the entrancing and pulsating waves of house rhythms, psychedelic scopes of space and layering, and immersive worlds of sound that utilize her vast film and field recording library. QRTR can activate the biggest of stages and can also immerse the mind into a menagerie of unfolding styles cascading over one another. A singular artist of her generation, QRTR first established her voice with two monumental releases within a 24-month window: Drenched (2020) and infina ad nausea (2021), described by Pitchfork as an “euphoric trip through the mind” filled with “alternative-universe club classics in pastel blues and sludgy blacks” (Paste Magazine). Both records explored themes of submersion, repetition, and endurance. These ideas reach their most realized form on her third album, ONDAS (2025), a deeply personal work that translates those patterns into explicit vocal and lyrical explorations. ONDAS, translating to “waves” in Portuguese and Spanish, reflects on cyclical grief and relief, drawing from QRTR’s multilingual upbringing and a poem written in 2017 to her religious Portuguese mother - an invocation to keep moving forward, again and again, despite the ebb and flow of the tide. The live resume and presentation of QRTR’s music has become just as exemplary, making her presence known at prestigious festivals such as Coachella, Electric Forest, and HARD Summer, while also performing at some of the most cutting edge underground shows and festivals around the globe. Most notable are her appearances at Philly’s Making Time, as well as A2B2’s sold out Night of Fire festival at the Knockdown Center in New York, featuring QRTR alongside Arca, Eartheater, Andy Morin, Machinegirl, and Kero Kero Bonito. Millions of plays across streaming platforms worldwide and a dedicated fan base that’s expanded far outside of her East Coast roots, QRTR has become an undeniable force within modern electronic music. For tour dates, merch + more: www.qrtr.partyTheir RA profile lists Ninja Tune, Dome of Doom, Headroom Records and .WAVCAVE.Recently at Baby's All Right, Good Room, Gabriela · often with Jubilee, Vitesse X, Martyn Bootyspoon, none of them here on Friday
“Baru is the journey that comes from the latin groove with a unique taste of Brazilian music”
their own biography
Recently at The Meadows, LoHi, Wonderville · often with Cryostatik, LeCamille, tallbrowndude, none of them here on Friday
Recently at MAD Radio NYC, Le Bain, Dead Letter No. 9 · often with Vibeiana, Kristos, Christian Tokyo, none of them here on Friday
names these artists often play with — not on Friday
- Vibeiana6 with America Rose
- LeCamille3 with Baru
- Christian Tokyo2 with America Rose
- Cryostatik2 with Baru
- Gigi Rio2 with Baru
- Jubilee2 with QRTR
- Kristos2 with America Rose
- Mall Grab2 with Effy
how this compares
- Median final count, Fridays at H0L0275
- Middle half finished between170 and 368
- Past Fridays at this venue counted125
- Counted so far1 on Fri 7 Aug, 180 on Mon 19 Oct
Counts keep rising until the night; this is where it stands today.
The room
H0L0 — 451 events and 1,725 distinct artists since Aug 2023.
Who’s putting it on
MeanRed Productions — 96 events and 266 artists since Sep 2023.
Also that night
- GOOD BOY - HalloweenUnveiled — also tagged techno, with house too.
- HALLOWEEN NIGHT: Vendex - Extended Set [4 Hours]Brooklyn Roots Collective — also tagged techno, with industrial too.
- Paradiso: Ultra Naté, Kilopatrah Jones, Karim Olen Ash + Saia, RATONC1T0Paragon — also tagged techno, with house too.
how these 3 are connected
- GOOD BOY - Halloween — RA tags both listings techno — and that one also house.
- HALLOWEEN NIGHT: Vendex - Extended Set [4 Hours] — RA tags both listings techno — and that one also industrial.
- Paradiso: Ultra Naté, Kilopatrah Jones, Karim Olen Ash + Saia, RATONC1T0 — RA tags both listings techno — and that one also house.